I mentioned that we saw Stardust over the weekend (by the way - if you are thinking about seeing it, do!). I forgot to say that we arrived about one minute after showtime, during an ad for Dell computers. Then we sat through three more ads, including one for Verizon and a REALLY annoying one for gum. Why are ticket prices still so high (6$ for a matinee) if I'm having to watch all these ads too? It makes me think of this scene from Futurama. Fry doesn't mention "menus" though. "Dinner and a movie" is apparently the perfect time to try selling people stuff.
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